Optimise for Organic Search
Optimising your website
The benefits an optimised site can bring to a business are huge in terms of increasing online visitor traffic to your website. Therefore, it is usually considered essential for online marketing professionals to optimise their websites for organic search, also known as Search Engine Optimisation (SEO).
Business Goal
When you optimise your website for organic search, a good first step is to first select a target set of keywords for which you will design and optimise your web pages. It will also be necessary to exclude some keywords in this process, accepting that you will not rank high on those. In addition, you will have to decide how much effort to invest into the optimisation of each page in order to increase its organic rank for the selected set of keywords.
The goal of analysing organic search is to maximise your outcomes, in this case overall visitors to your site, by selecting a set of keywords to optimise your site content.
Most Common Challenges
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A web page may rank high for a specific keyword while ranking lower even for slight variations of the same word.
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The organic rank of a website changes as Internet search engines adjust their algorithms and indexes, and as competitors adjust their websites.
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Visitors from organic search can enter a website on arbitrary web pages
How SCL Analytics can help
Unica NetTracker
(lower traffic volumes) and Affinium NetInsight (higher traffic volumes) offer a powerful web analytics solution,
enabling you to gather and investigate the information required to successfully optimise your
website for organic search.
For more information download our FREE Recipe Card (PDF File) "optimise your website for organic search" or
Contact us to find
out more about our web analytics solutions and how they can help you optimise your online
marketing campaigns.
Related Affinium NetInsight Diagram
An Affinium NetInsight graph showing visitor conversions by organic search
keyword.
