Online Marketing Campaigns
Optimising your Online Marketing Campaigns
More and more businesses are embarking on Online Marketing Campaigns to drive visitors to their
websites and ultimately increase revenues. As a result, it is essential to track and investigate
your online marketing efforts in order to optimise them accordingly to achieve the desired
outcomes.
Business Goal
To maximise your desired outcomes by allocating finite marketing budget optimally among campaign options.
Examples:
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Maximise number of qualified leads captured online
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Maximise online or offline revenue
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Maximise brand awareness
Most Common Challenges
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To measure not just clickthroughs from marketing campaigns, but conversions, especially if conversions occur during successive visits to the website (not in the initial visit in response to a campaign).
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To attribute offline conversions to online campaigns by joining customer data located in offline databases to the same customer's online footprint located in the web analytics database.
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To methodically test campaign options before selecting the most promising candidate.
How SCL Analytics can help
Unica NetTracker
(lower traffic volumes) and Affinium NetInsight (higher traffic volumes) offer a powerful web analytics solution,
enabling you to gather and investigate the information required to successfully test, track and
optimise your online marketing campaigns.
For more information download our FREE Recipe Card (PDF File) "optimise your online marketing campaigns" or Contact us to find out more about our web analytics solutions and how they can help you optimise your online marketing campaigns.
Related Affinium NetInsight Diagram
An Affinium NetInsight conversion funnel showing visitors from a Google adword
campaign.
