Optimise Link Placement

Using Quadrant Analysis

Driving relevant traffic to your website is a challenge in itself, but once that traffic is on your website how do you maximise your visitor clickthrough rate?

Affinium NetInsight provides multiple mechanisms for marking hyperlinks in order to measure the clickthrough for each. Once you know which link locations are more popular you can optimise your link placement throughout your whole website, giving you the best possible chance of a visitor clicking on a link to another of your web pages.

Business Goal

To determine the most effective location for a hyperlink or banner ad on a website page to maximise clickthroughs.

Most Common Challenges

• When there are multiple hyperlinks from a page, each of which lead a visitor to the same destination page, raw clickstream analysis cannot reveal which of these hyperlinks a visitor clicked.

• When a hyperlink refers a visitor away from a website, the following page view cannot be tracked and therefore there is no raw data to reveal which hyperlink was clicked.

How SCL Analytics can help

Unica NetTracker (lower traffic volumes) and Affinium NetInsight (higher traffic volumes) offer a powerful web analytics solution, enabling you to gather and investigate the information required to successfully optimise your link placement and ultimately maximise your clickthrough rate.

For more information download our FREE Recipe Card (PDF File) "optimise link placement with quadrant analysis" or Contact us to find out more about our web analytics solutions and how they can help you optimise your online marketing campaigns.

Related Affinium NetInsight Diagram

An Affinium NetInsight pie chart showing top clickthroughs to websites within an affiliate network. Allowing you to see which link placements are performing the best.