CRM Integration
Integrate with existing CRM and Business systems
Organisations often spend hundreds, if not thousands on Customer Relationship Management (CRM) systems such as Siebel, which will manage all of your customer activity offline. Wouldn't it be great if you could integrate your existing CRM systems and Business systems with your online data, to see what your customers are doing on your websites? Using Affinium NetInsight, you can!
Affinium NetInsight's Industry leading, open architecture can integrate any external data into web analytics, for example registered user data, enabling you to get the full picture of your interactions with your customers offline and online.
Business Goals
- Ability to approach your customers with the full picture of their offline and online activity
- To analyse online and offline activity in one place
- To attribute offline activity to activty on your websites
Most Common Challenges
Other web analytics solutions make it virtually impossible to integrate with exisiting CRM
systems, because the solutions are either hosted or do not have an open architecture. Affinium
NetInsight solves this dilema, by offering a published data schema. Allowing you to seamlessly
integrate external data with your web analytics data.
How SCL Anlaytics can help
Affinium NetInsight On
Premise (higher traffic volumes) offers a powerful web analytics solution, enabling you to
integrate your online data with your offline customer data held in your existing CRM systems,
allowing you to build up a complete picture of your customer's offline and online activity.
Contact us to find out more about our web analytics solutions and how they can seamlessly integrate with your existing CRM systems.
Related Sales Logix (CRM System) Diagram
A screenshot showing Sales Logix (CRM System) integrated with Unica NetTracker.
