Increase Conversions
By Optimising Website Navigation and Minimise drop-offs
Driving relevant visitor traffic to your website is of paramount importance, however keeping them there is a whole other issue. Optimising your website navigation, so that visitors can find what they are looking for quickly and easily, is key to satisfying your online visitors and ultimately minimise your website drop-offs.
Business Goal
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To increase your visitors' satisfaction by helping them find what they are looking for in as few clicks as possible
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To increase your website's success by minimising unnecessary drop-offs, and getting more visitors to complete desired actions such as filling out online forms or purchasing your products, ultimately generating more leads, customers, and revenue for your organisation.
Most Common Challenges
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Most website traffic analysis solutions only store paths up to a limited length (discarding additional page views in longer paths), and therefore don't allow you to retrieve reports that accurately contain all of the visits that include all the pages you specify.
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Paths over dynamic website pages require the inclusion of the relevant portions of the query strings in order to be meaningful.
How SCL Analytics can help
Unica NetTracker (lower traffic volumes) and Affinium NetInsight (higher traffic volumes) offer a powerful web analytics solution, enabling you to gather and investigate the information required to successfully optimise your website navigation and minimise website drop-offs.
For more information download our FREE Recipe Card (PDF File) "optimise site navigation and minimise drop-offs"
or Contact us to find
out more about our web analytics solutions and how they can help you optimise your online
marketing campaigns.
Related Affinium NetInsight Diagram
An Affinium NetInsight diagram showing a path report for the homepage, showing you where visitors went after visiting the homepage.
