Web Analytics Solutions

Marketing, Sales, Technical and SEO

Below are some of the business goals that our Web Analytics Software will help you and your business tackle head on, arming you with the crucial information needed to make positive changes that will impact your business.

Contact us to find out more about our web analytics solutions and how they can provide a solution to help you achieve your business imperative goals.

Marketing Solutions

Optimise your Online Marketing Campaigns
More and more businesses are embarking on Online Marketing Campaigns to drive visitors to their websites and ultimately increase revenues. As a result, it is essential to track and investigate your online marketing efforts in order to optimise them accordingly to achieve the desired outcomes. [Read More]

Optimise your Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC), (also called cost-per-click), has become the standard model for advertising with search engines. In order to employ a successful PPC Campaign, it is essential to analyse the results of your current PPC spend and modify your campaigns where appropriate, in order to get the most out of you PPC Advertising. [Read More]

Optimise Site Content by Analysing Local Search
Most websites offer a local search option where visitors can enter keywords in order to locate content pages that relate to what they are looking for on the website. This offers a valuable insight into what your customers are searching for and can act as a useful analysis when looking to optimise your website content. [Read More]

Optimise Link Placement using Quadrant Analysis
Driving relevant traffic to your website is a challenge in itself, but once that traffic is on your website how do you maximise your visitor clickthrough rate? [Read More]

Sales Solutions

Increase Website Conversions Rates
Driving relevant visitor traffic to your website is of paramount importance, however keeping them there is a whole other issue. Optimising your website navigation, so that visitors can find what they are looking for quickly and easily, is key to satisfying your online visitors and ultimately minimise your website drop-offs. [Read More]

Integrate with existing CRM systems
Organisations often spend hundreds, if not thousands on Customer Relationship Management (CRM) systems such as Siebel, which will manage all of your customer activity offline. Wouldn't it be great if you could intergrate your existing CRM systems with your online data, to see what your customers are doing on your websites? Using Affinium NetInsight, you can! [Read More]

Shorten Sales Cycle usining Individual Clickstream Analysis
Business to Business (B2B) sales cycles typically take multiple weeks or longer to complete, therefore anything that can be done to help shorten this B2B sales cycle is invaluable. [Read More]

Increase Repeat Business using Repeat Visits Analysis
The concept of first time versus repeat visitors is easily understood, but actually quite difficult to determine technically for a website and capitalising on this information with targeted marketing campaigns is even more difficult. [Read More]

Increase Repeat Business using Cross Sell Analysis
Candidates to target with cross or up selling efforts can be derived from combining information in existing systems or databases, about products customers already own and products they have not yet purchased, with data captured from your customer's online behaviour. [Read More]

Search Engine Optimisation (SEO) Solutions

Optimise your Website for Organic Search
The benefits an optimised site can bring to a business are huge in terms of increasing online visitor traffic to your website. Therefore, it is usually considered essential for online marketing professionals to optimise their websites for organic search, also known as Search Engine Optimisation (SEO). [Read More]

Technical Solutions

Monitor Outbound Websurfing using Proxy Server Analysis
If your organisation has a requirement to monitor outbound websurfing activities (a.k.a. their outbound Internet usage) then Affinium NetInsight or Unica NetTracker can help. [Read More]

Analyse Intranet Usage
Do you ever wonder whether or not your Intranet is adding value to your business? Would you like to know which parts are used frequently and which sections are never even touched? [Read More]