Introduction to Web Analytics
Course Overview
Attend this one day training course to advance your knowledge and begin to get the most out of the Affinium NetInsight and Unica NetTracker Web Analytics products for you and your users. This course is essential for people who want to get the most out of the products and who use it on a day to day basis. You will come away having raised your level of expertise and having learnt a range of tips and tricks to help you get the most out of your installation.
Course Details
Duration: 1 day
Times: Attendees are advised to arrive for a prompt 09:15 start. Courses finish at 16:30.
Venue: The course take place at Scientific Computers Offices.
Cost: £495 excluding VAT (per person)
Lunch: Included. (please mention specific requirements at time of booking)
Agenda:
- An Introduction to Web Analytics
- Basic Concepts of Web Analytics
- Methods for capturing good quality data
- A simple Unica NetTracker installation
- Creating a profile
- Standard reports
- Information available without configuration
- Core reporting tools and methods
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- Sorting
- Searching
- Filters
- KPI's
- Metrics
- Dimensions
- Adding context to reports
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- Content Groups
- Segmentation using Visitor Profiles
- Tracking Processes
- Monitoring Trends
- Visitor lifecycle and Conversion events
- Measuring marketing activity (online and offline sources)
For users and administrators seeking a more advanced view, please consider also attending the 'Advanced Web Analytics using Affinium NetInsight and Unica NetTracker' course.
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