Advanced Web Analytics using Affinium NetInsight and Unica NetTracker

Course Overview

Attend this one day training course to gain expert understanding of Affinium NetInsight and Unica NetTracker. This is an advanced course designed for people with a technical background who need to get the most out of their use of the products. You will finish the course with a good understanding of (and having practised) many of the advanced product features.

Some of the features demonstrated on this course will apply only to Affinium NetInsight and will not be present in Unica NetTracker.

Course Details

Duration: 1 day

Times: Attendees are advised to arrive for a prompt 09:15 start. Courses finish at 16:30.

Venue: The course take place at Scientific Computers Offices.

Cost: £695 excluding VAT (Per person)

Prerequisites: Attended the 'Introduction to Web Analytics' course (or equivalent).

Agenda:

• Review of basic concepts
• Cleaning data
• Advanced data collection (Page and Event tagging)
  
• Visitor identification and Sessionisation
• Customising the user interface
• Event tracking
  
• User-defined Metrics
• User-defined Dimensions
• Dynamic Data
• Advanced use of parameters
• Data Conduits
• Introduction to the Extendable Data Model