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Web Analytics

[12 Cool Things You Can Do With Affinium NetInsight.pdf] - With a few simple clicks of a mouse, here are 12 cool things that you can do with Affinum NetInsight. This document was written and published by Eric Enge of Stone Temple Consulting,a provider of web analytics, site optimisation, search engine optimisation and search engine marketing services.

[Web Analytics.pdf] - This whitepaper discusses in detail the benefits of analysing web traffic, methods for capturing web data, and the pros and cons of various technology solutions available for web analytics.

[Measuring Visitor Engagement Whitepaper.pdf] - An explosion of internet developments in the past few years has spurred on the notion of Web 2.0. Today’s internet is not just a read only medium, but a two-way communication channel for consumers and vendors to interact on a whole new level. This change in the way the internet is used means that we need new methods of measuring and understanding consumer behaviour.

[Web Analytics Recipe Cards.pdf] - This document offers ten recipe cards for crafting the kinds of web analytics reports that will allow you to extract crucial information for accomplishing the most typical business goals. Whether you are looking to attract more visitors, convert more visitors, or increase visitor retention, within this document you will find some valuable ideas for using Affinium NetInsight web analytics to grow your business.

[Demystifying Real-time Marketing.pdf] - Real-time marketing is the ability to present targeted offers, messages, and services, and respond to individual requests in a time that delivers the highest value to your customers, and greatest profitability to your organisation. Real-time marketing is not always instantaneous or immediate - it is simply about delivering the best marketing at the right time. With specific goals for helping organisations develop deeper, more personal customer relationships, increase revenue and maximize profits, real-time marketing facilitates customer-centric marketing and increases overall marketing effectiveness.

[The Rise of Right-time Marketing.pdf] - The way marketers communicate with customers is being irrevocably altered. The proliferation of channels, customer touch points, and product offerings is creating unprecedented marketing opportunities.

[Web 2.0 and Rich Internet Aplications.pdf] - The Internet is changing in profound ways. These diverse changes, often labeled as “Web 2.0”, make the Internet an even more compelling platform both for its users and for marketers. But Web 2.0 also challenges marketers as never before. This white paper introduces a complete framework for measuring Web 2.0 initiatives – especially the Rich Internet Applications (RIAs) that are increasingly used to deliver them. Marketers can learn ways to better measure web applications and link measurement to action.