Welcome to the 3rd Quarter 2008 Edition

In this edition we announce the latest version of Unica Affinium NetInsight 7.4 and offer you access to part 2 of the Unica Web Guru Virtual Panel webcast series, which focuses on "web analytics' role in understanding the elusive customer".

In addition we have included our most recent case study on how we helped VisitBritain to boost sales via their website, through integrating web analytics with e-commerce data. We also invite you to join us at our October 15th London Web Analytics Wednesday event, where you will get a chance to network, as well as witness some industry leaders present around A/B and Multivariate testing.

We hope you enjoy reading our Web Analytics Newsletter and find it interesting and informative. We welcome your comments and feedback (please email any feedback to info@scl.com).

Alan Hall
Managing Director, SCL Analytics

SCL Announces the Availability of Affinium NetInsight Version 7.4

Available Now!

SCL Analytics, UK, Eire and Scandinavia distributor of Unica Affinium NetInsight, today announced the latest version of the award-winning web analytics solution, Affinium NetInsight 7.4, from Unica® Corporation (Nasdaq: UNCA).

Affinium NetInsight 7.4 delivers unique self-service capabilities that allow marketers throughout the enterprise to perform in-depth analysis of website visitor behaviour.

>> Read More about Affinium NetInsight Version 7.4 <<

Web Analytics Gurus Virtual Panel - Part 2 of 3

Web Analytics' Role in Understanding the Elusive Customer

In the second of a series of innovative virtual panels from Unica, learn how marketers can harness the power of web analytics to understand their most elusive visitors.

The Participants:

Avinash Kaushik, Author, Blogger, Analytics Evangelist
Akin Arikan, Sr. Segment Manager, Unica Corporation
Elana Anderson, NxtEra Consulting 

>> Access the Free Webcast Now <<

Integrating web analytics and e-commerce is helping VisitBritain boost sales from its websites

Case Study

Through a combination of using Unica Affinium NetInsight, usability testing and system developments, VisitBritain has seen a reduction in shopping cart abandonment to 30% (from a high of 70%) and a 100% increase in conversion rates.

VisitBritain, the official website of the British Tourist Authority, wanted to understand more about how its visitors arrived and progressed to make purchases online. The intention was to establish the best ways to promote the site and to better understand how visitors used it, before making decisions to purchase complete holidays or related items such as tickets and travel options.

>> Read More About How SCL Analytics Helped VisitBritain <<

Register for our next London Web Analytics Wednesday (WAW) Networking Evening

Wednesday, October 15th, London (Free to Attend)

Our October Web Analytics Wednesday will have a testing theme to the evening with presentations from three perspectives (Vendor, Customer and Consultant). 

Agenda at a glance:

* 5.00 - 6.00pm registration and networking

* 6.00 - 7.30pm presentations (details below)

* 7.30pm onwards drinks and networking

Guest Presenters: -

* 6.00 - 6.30 - Mark Simpson (Managing Director, Maxymiser)
Topic: Conversion Management – How to Proactively Increase Conversion Rates

* 6.30 - 7.00 - Craig Sullivan (Former Digital and Usability Manager, LOVEFiLM.com)
Topic: Multivariable Testing and experiences from LOVEFiLM.com

* 7.00 - 7.30 - Eric T. Peterson (CEO of www.webanalyticsdemystified.com and founder of Web Analytics Wednesdays)
Topic: Ten Tips for Testing Successfully 

WAW Testimonials:

"It is not easy to meet others working in the field of web analytics and London WAWs are a great opportunity to do so. The room is always full of enthusiasm and everyone is always helpful and willing to share their experience. Thoroughly recommended". Sally Kavanagh - Atracks Ltd

"Most companies only have one Web Analyst, so it's important that we get together sometimes to remind each other that we're not alone! WAW is the perfect platform for this." Nick Spencer, Touch Local Business Analyst

>> Read More and Register to Attend <<