Welcome to the 2nd Quarter 2008 Edition

In this edition we inform you about our new partnership with SearchForce to provide advanced PPC bid management software to the European marketplace and we offer you free access to our whitepaper on web analytics.

In addition we present a useful article on optimising your website for organic search, with the aid of web analytics and we also invite you to attend our next London WAW networking event being held on July 16th 2008, where Amanda Kahlow will be presenting on 'Effecting Positive Business Change Through Web Analytics, Case Studies from Enterprise Frontlines'.

We hope you enjoy reading our Web Analytics Newsletter and find it interesting and informative. We welcome your comments and feedback (please email any feedback to info@scl.com).

Finally, we would like to take this opportunity to wish you an enjoyable summer!

Alan Hall
Managing Director, SCL Analytics

SCL Analytics partners with SearchForce

Providing PPC Bid Management Software to the European Marketplace

SearchForce is a Web hosted Software as a Service (SaaS) PPC bid management tool, which allows Agencies and Advertisers to effortlessly manage and apply portfolio and rule-based optimisation to their Google, Yahoo and MSN advertising campaigns.

In a single, flexible and easy to use user interface, SearchForce lets you specify bid strategies per search engine, campaign or ad group and track multiple conversion metrics and events. Helping you to improve the ROI of your paid search campaigns.

>> Read More about our Partnership with SearchForce <<

>> Watch the SearchForce Demo <<

Want an Overview of Web Analytics?

Download our Free Whitepaper on Web Analytics

Web analytics is the process of analysing the behavior of visitors at a web site. The use of web analytics helps organisations maximise the value of their Internet marketing efforts. By understanding visitor behavior, organisations can tailor their marketing efforts to attract, retain, and grow the value of customers.

This whitepaper discusses in detail the benefits of analysing web traffic, methods for capturing web data, and the pros and cons of various technology solutions available for web analytics.

>> Download our Free Web Analytics Whitepaper <<

Optimising your Website

For Organic Search

The benefits an optimised site can bring to a business are huge in terms of increasing online visitor traffic to your website. Therefore, it is usually considered essential for online marketing professionals to optimise their websites for organic search. This article outlines search engine optimisation, offering an overview of what is involved when optimising your websites for organic search.

>> Read More About Optimising Your Website for Organic Search <<

Register for our next London Web Analytics Wednesday (WAW) Networking Evening

Wednesday, July 16th, London (Free to Attend)

* 5.00pm - 5.30pm - Registration and Drinks

* 5.30pm – 6.15pm – 'Effecting Positive Business Change Through Web Analytics, Case Studies from Enterprise Frontlines' run by Amanda Kahlow, Partner, Web Analytic Consulting LLC.

* 6.15pm onwards (Drinks and Networking!)

WAW Testimonials:

"It is not easy to meet others working in the field of web analytics and London WAWs are a great opportunity to do so. The room is always full of enthusiasm and everyone is always helpful and willing to share their experience. Thoroughly recommended". Sally Kavanagh - Atracks Ltd

"WAW events provide a vital opportunity for different members of the community to exchange the war stories, advice and comments which can provide real insights into what's actually happening at ground level. You can learn more here than you ever will browsing vendor’s web sites". Tim Leighton-Boyce - Freelance Practioner

"A good opportunity to catch up with others practitioners in the WA field and exchange ideas". Michael Feiner, Web Analytics Manager - RBS

>> Read More and Register to Attend <<