Welcome to the 1st Quarter 2008 Edition
In this edition we offer you free access to part 1 of the web gurus virtual panel
discussion recorded by Unica Corporation where brand, direct, online and
cross-channel marketers can learn how they can utilise web analytics.
We also invite you to attend our next London WAW networking event being held on March
31st 2008, where we have the pleasure of Eric T. Peterson (Author, Blogger, CEO of
webanalyticsdemystified.com and founder of Web Analytics Wednesdays) flying over from
the USA to talk about "The Future of Web Analytics".
In addition we present some useful tips on how you can increase your repeat business
using repeat visitor analysis and we show you how we helped 2nd Byte provide a better
vehicle for reporting for their automotive clients.
We hope you enjoy reading our Web Analytics Newsletter and find it interesting and
informative. We welcome your comments and feedback (please email any feedback to
info@scl.com).
Finally, we would like to take this opportunity to wish you an enjoyable Easter bank
holiday weekend!
Alan Hall
Managing Director, SCL Analytics
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Web Analytics Gurus Virtual Panel Webcast
Learn how brand, direct, online and cross-channel marketers can all utilise Web
Analytics. Join industry leading experts as they discuss the changing needs of
marketers as it relates to Web Analytics.
The Participants:
Avinash Kaushik, Author, Blogger, Analytics Evangelist
Alan Hall, Managing Director, SCL Analytics
Akin Arikan, Sr. Segment Manager, Unica Corporation
>>
Access the Free Webcast Now <<
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Eric T. Peterson (Web Analytics Guru) presenting at our London WAW Networking Event
 Eric T.
Peterson - Author, Blogger, CEO of webanalyticsdemystified.com and founder
of Web Analytics Wednesdays (WAW) will be presenting on "The Future of Web Analytics"
at our next London Web Analytics Wednesday event (Ironically being held on a Monday).
After Eric's presentation there will be a chance to network with fellow Web Analytics
professionals.
WAW Testimonials:
"A great way of meeting other Web Analytics users and to get an idea of whats
happening in the industry". Harry Speller, Customer Experience Executive
- VisitBritain
"A good opportunity to catch up with others practitioners in the WA field and
exchange ideas". Michael Feiner, Web Analytics Manager - RBS
>> Read More and Register to Attend <<
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Affinium NetInsight Version 7.3 Released
Affinium NetInsight 7.3 delivers broadened retail analysis capabilities, allowing
more flexible product analysis, as well as enabling the user to focus on individual
retail actions with the introduction of a retail actions filter. In addition, many
enhancements have been made to the user-interface, making it simpler for
non-technical users.
>> Read More About NetInsight 7.3 <<
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Increase your Repeat Business
It is widely acknowledged that the cost of winning new customers is often
significantly higher than the cost of retaining existing customers. So too on the
web.
Although it is still vital to attract new visitors to your website, the unique value
of a repeat visitor should not be ignored. A repeat visitor can be a more engaged
visitor, as they have made the effort to return to your website after a previous
visit.
>> Read More About Increasing your Repeat Business <<
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SCL Helps 2nd Byte Provide a Better Vehicle for Reporting
Industry: Advertising/Marketing
Overview: 2nd Byte, a wholly-owned subsidiary of the Trader Media
Group which publishes over 70 weekly titles including Auto Trader, provides products
and services to the automotive used car industry to help consumers locate their
perfect used vehicle.
The Challenge: The biggest issue for 2nd Byte was finding a
reporting system that provided all of the right information internally in order to
improve its products and services, but was able to package up the data in a way that
was easy to digest and attractive for its clients, such as Land Rover and Jaguar.
The Solution: Unica Affinium NetInsight
>> Read
our 2nd Byte Case Study.pdf <<
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Forthcoming
Events
5pm - 8pm, March 31st 2008
(The Calico Bar and Eating House, London)
This free networking evening is open to anyone interested in web analytics, giving you a
great opportunity to meet with like-minded individuals.
>> Register to Attend <<
Training Course Dates:
23rd Apr, 21st May, 18th June 2008
This is an introduction to Web Analytics and should be considered essential for anyone
using either Affinium NetInsight or Unica NetTracker on a day-to-day basis.
>> Book a Place
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Training Course Dates:
24th Apr, 22nd May, 19th June 2008
This training course is designed for people with a technical background who need to get
the most out of their use of the products. It will introduce the more advanced aspects of
the two products (some features only available in Affinium NetInsight).
>>
Book a Place <<
Our Web Analytics
Products
A powerful Web Analytics Solution, designed for Enterprise organisations with websites
that have high traffic volumes.
Available On-Premise and On-Demand
A comprehensive Web Analytics Solution, designed for SME's with websites that have
lower traffic volumes.
>> Learn
More <<
Our Implementation and
Support Services
Properly managing your Web data analysis and assimilating this information into your
business requires time, focus and expertise.
Our consultants have a wealth of knowledge, experience and expertise in delivering web
analytics solutions. They will work closely with you, understanding your business goals
and helping you to get the full benefit of the powerful Web Analytics solutions we
provide.
>>
Learn More <<
Contact Us
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