Welcome to the 4th Quarter 2007 Edition

In this edition we offer you free access to the 12 Cool Things You Can Do With Affiniuim NetInsight document, which gives you a great insight into some of the advanced features and functionality available in our powerful web analytics solution. In addition, we provide you with some useful information on how web analytics can help you to optimise your Pay-Per-Click advertising campaigns.

We also present to you our bi-monthly free Web Analytics Wednesday Networking evening in London and invite you to attend the next one on January 16th, 2008. Furthermore, you have the opportunity to read how we helped UNICEF UK fine tune their online fundraising.

We hope you enjoy reading our Web Analytics Newsletter and find it interesting and informative. We welcome your comments and feedback (please email any feedback to info@scl.com).

Finally, we would like to take this opportunity to wish you a very Merry Christmas and a Happy New Year!

Alan Hall
Managing Director, SCL Analytics

12 Cool Things You Can Do...

With Affinium NetInsight

The 12 Cool Things You Can Do With Affinium NetInsight document, written by Eric Enge of Stone Temple Consulting, gives you a great insight into some of the powerful functionality available in our advanced web analytics tool Affinium NetInsight. [Read More]

Online Measurement

Key to Boosting Sales

Customers have become increasingly savvy and demanding, expecting products to be available to buy in-store, online or through mail order. The opportunity for businesses to make a sale and retain loyalty has never been so vast – but they need to be able to reach their customers at the right time, with the right information to do that. [Read More]

Optimise Pay-Per-Click Advertising

Using Web Analytics

Pay-Per-Click (PPC) advertising is often an integral part of an organisation's multi-channel marketing strategy and can prove costly if done badly. Therefore it is essential to regularly review and optimise your PPC ad campaigns to ensure you are getting maximum return on your investment. In order to be successful, you should regularly research your keywords, have a clear and concise advert with consistent and mirrored messages on the landing page and a clear call to action. Web Analytics provides an intuitive way to optimise your PPC campaigns, allowing you to test and monitor the changes you are making to your PPC ads. [Read More]

Do You Track Your RSS Feeds Effectively?

Tracking Really Simple Syndication

RSS or Really Simple Syndication feeds are fast becoming a popular method of delivering your website content to business customers and prospects. The advantage of using RSS feeds in addition to your standard 'Latest News' site content is that your website visitors can subscribe to the feed as they would a newsletter, but there is no need for them to hand over any information like email address in return. [Read More]

  SCL Analytics helps UNICEF UK

Fine Tune their Online Fundraising

Come and read our case study on how web analytics helped UNICEF UK ensure that its website content and structure were fully optimised to encourage more online donations, as well as increased supporter involvement through campaigning activity. [Read More]

Web Analytics Wednesday Networking Evening

January 16th, London (Free to Attend)

"A great way of meeting other Web Analytics users and to get an idea of whats happening in the industry". Harry Speller, Customer Experience Executive - VisitBritain

"A good opportunity to catch up with others practitioners in the WA field and exchange ideas". Michael Feiner, Web Analytics Manager - RBS

"As a beginner to the Web Analytics world, i found the WAW meeting informative and very useful. Its also interesting meeting experienced and not so experienced people in the industry as it opens the floor to many discussions". Meheraj Sultana, Senior Marketing Analyst- MRM Worldwide [Read More and Register to Attend]