Welcome to the 3rd Quarter 2007 Edition of the SCL Analytics Newsletter

In this edition we offer you free access to our latest white paper on measuring visitor engagement as well as another free one hour webcast on using web analytics to impress your Chief Marketing Officer. We also provide for you some of our top tips for catching website visitors and also present an informative article on how to optimise link placement using quadrant analysis.

We also present to you our bi-monthly free Web Analytics Wednesday Networking evening in London and invite you to attend the next one on September 12th. In addition, you have the opportunity to read about the work we are doing with Landsbanki to help them gain an insight into it's customer's behaviour.

Finally, we would like to invite you to come and visit us on Stand No. 475 at Adtech 2007, on 26th and 27th of September, where we will be available to give some advice on web analytics as well as demonstrate to you our advanced web analytics tools.

We hope you enjoy reading our Web Analytics Newsletter and find it interesting and informative. We welcome your comments and feedback (please email any feedback to info@scl.com).

Alan Hall
Managing Director, SCL Analytics

How Engaged are your Website Visitors?

Download our Free White Paper Now

An explosion of internet developments in the past few years has spurred on demand for a new way of measuring visitor interaction and levels of engagement within a website.

Come and read how our visitor engagement score can help you to effectively measure how engaged your website visitors are, allowing you to target marketing campaigns for your highly engaged visitors.
[Download: Measuring Visitor Engagement White Paper]

Using Web Analytics to Impress your CMO (Chief Marketing Officer)

Free Downloadable Webcast

As the evolution of online business analysis continues, web analysts, marketers, and other every day web analytics users are now applying best web practices to the entire business. However, users sometimes analyse metrics that are only meaningful to them or their small team. So how do you impress the CMO?

Attend this webcast and join Jim Sterne, President of the Web Analytics Association, and Akin Arikan, Director of Segment Management for Unica Corporation, to learn how web analytics influence the entire enterprise and the invaluable lessons web analysts can teach CMOs. [Download: Using Web Analytics to Impress Your CMO Webcast]

Spinning the web

Our top tips for catching customers

A website should provide an immediate, accessible route to information and allow customers and potential customers to interact with a company’s brand.

So, how do you keep your customers switched on? Here are some of our top tips... [Read more]

Optimising link placement

With Quadrant Analysis

Analysing link placement and banner creative can give you a great insight into how to optimise your marketing campaigns, web pages, landing pages and banner creatives to achieve the maximum return on investment. Once you know which link locations or banner creatives work better, you can then serve up the best performing web pages to all your visitors.

Performance may be measured and determined by the amount of visitors it delivers to a specific page, but a more useful and meaningful metric to analyse would be the conversions a certain link placement or banner creative produces. Just doing something as simple as moving a call to action link on a web page or landing page nearer the top of the page or making it more prominent, can bring significant gains in relation to the number of conversions. [Read more]

Web Analytics Wednesday Networking Evening

September 12th, The Crown and Anchor, Covent Garden, London (Free to Attend)

"A great way of meeting other Web Analytics users and to get an idea of what's happening in the industry". Harry Speller - VisitBritain, Customer Experience Executive

"Web Analytics Wednesdays are the best way to meet fellow web analysts and are great fun too!" Chico - The Motley Fool UK

"WAW events provide a vital opportunity for different members of the community to exchange the war stories, advice and comments which can provide real insights into what's actually happening at ground level. You can learn more here than you ever will browsing vendor’s web sites". Tim Leighton-Boyce - Freelance Practioner [Read more]

Landsbanki banks on SCL Analytics

Icelandic bank selects web analytics to improve its online operations

Landsbanki, a leading Icelandic financial institution, is rolling out web analytics across its network of external websites, which include offices and or subsidiaries in 15 countries in Continental Europe, North America and the UK.

The bank is working with web analytics consultants, SCL Analytics, using Unica Corporation’s Affinium NetInsight web analytics software to help gain insight into its customers’ behaviour and to improve its online resources and banking services. [Read more]

SCL Sponsoring and Exhibiting at Ad:tech 2007

26-27 September 2007, Olympia London

SCL Analytics is the Silver Sponsor for ad:tech 2007 and will also be exhibiting. We will be located on stand 475 on the first floor (upstairs), so please drop by.

One-to-one demonstrations of the new Unica Affinium NetInsight software will be conducted at the stand. This will give you the chance to see for yourself just how comprehensive and powerful the solutions can be. [Read more]