Welcome to the 2nd Quarter 2007 Edition of the SCL Analytics Newsletter

In this edition we offer you a free one hour webcast, which is a must for any marketer working into today's web 2.0 world. We also provide some advice on tracking events in flash applications, as well as an informative article on how to optimise your website content by analysing local search.

We also present to you our bi-monthly free Web Analytics Wednesday Networking evening in London and invite you to attend the next one on July 11th. In addition, you have the opportunity to read how we recently helped one of our customers, Watlow, to drive more traffic to their websites.

Finally, we would like to invite you to come and visit us on Stand No. 20 at the Online Marketing Show, on 26th and 27th of June, where we will be available to give some advice on web analytics as well as demonstrate to you our advanced web analytics tools.

We hope you enjoy reading our Web Analytics Newsletter and find it interesting and informative. We welcome your comments and feedback (please email any feedback to info@scl.com).

Alan Hall
Managing Director, SCL Analytics

From Online to Cross-Channel Marketing (Webcast Recording)

Marketing Challenges in a Web 2.0 World

This free one-hour webcast will focus on how marketers can overcome cross-channel challenges, combine new consumer engagement (Web 2.0) channels into their overall marketing mix, and leverage web analytics information to enhance one-to-one marketing and improve ROI. [Read more and download webcast]

Tracking Events in Flash Applications

Using Page Tags

Macromedia Flash has been around for a long time, at the time of writing this it is now on version 9 and in some circles on the web it has become quite popular. This is because it allows designers to quickly create very pretty and functional websites, web applications and interactive presentations (as well as the odd moving graphic). [Read more]

Optimising website Content

By Analysing Local Search

Local search offers a great way of understanding what your potential customers are looking for on your website. And as such provides a useful source of analysis, which can in turn help you to optimise your website content and ultimately increase your conversion rates. [Read more]

Web Analytics Wednesday Networking Evening

July 11th, The Crown and Anchor, Covent Garden, London (Free Event)

Web Analytics Wednesday is the world's only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests. [Read more]

Watlow boosts web presence with SCL Analytics

Read how we helped Watlow to drive new business to the company website

Watlow is a world leader in the design and production of heaters, sensors and controllers. With a strong market presence in life science, aerospace, food and semi-conductor sectors, Watlow is constantly innovating its product lines and increasingly turning to web-based solutions to drive its sales and marketing efforts. [Read more]

UNICEF UK and SCL Analytics short listed for an Effective IT Award

Category: Most effective use of IT within a Charitable Organisation

UNICEF UK currently uses Affinium NetInsight, implemented by SCL Analytics, to track visitor behaviour on their UK website (unicef.co.uk) and are one of three organisations short listed in the 'most effective use of IT within a Charitable Organisation' award category. [Read more]

SCL Exhibiting at the Online Marketing Show 2007

26-27 June 2007, Business Design Centre, London (Stand No. 20)

The Online Marketing Show is brought to you by NMA and Marketing Week, this is the only event in the UK to bring together experts and suppliers in every element of online marketing, all under one roof. [Read More]