Welcome to the 1st Quarter 2007 Edition of the SCL Web Analytics Newsletter

We're three months into the new year (doesn't time fly) and its time for the next instalment of the SCL Analytics Newsletter.

We have had a great quarter, with a productive time exhibiting at Search Engine Strategies and TFM in February. These two shows gave us a great opportunity to show off the new releases of Unica Affinium NetInsight 7.1 and Unica NetTracker 7.1. See the video interview conducted at the TFM show, on our homepage: www.sclanalytics.com.

In March we hosted our first UK-based Web Analytics Wednesday networking evening, which was a huge success with over 30 in attendance (click here for a roundup of our March WAW event).

After the positive feedback received for the March WAW event, we have decided to regularly host them in the UK, with our next evening scheduled for May 9th. For more information and to register to attend the next WAW evening, please click here.

This edition is packed full of useful information and news surrounding SCL Analytics and web analytics in general. We attempt to tackle the long standing debates surrounding paid vs. free web analytics and page tags vs. log files, looking to present you with some of the facts.

We also present to you our latest Web Analytics case study on AIRMILES and introduce you to the first Web Analytics ROI Calculator, which we have developed to give you a rough idea of how quickly web analytics can pay for itself.

We hope you enjoy reading our Web Analytics Newsletter and find it interesting and informative. We welcome your comments and feedback (please email any feedback to info@scl.com).

Alan Hall
Managing Director, SCL Analytics

What are the differences between free and paid web analytics solutions?

Advantages and disadvantages

Web Analytics in recent years has become one of the main talking points of the online marketing community, especially with the release of the free Google Analytics tool, helping to raise awareness in the industry. As such the free vs. paid tool is always a popular talking point and as a result, we have decided to present some facts. [Read more]

Optimise your online marketing campaigns

Investigating the clues using A/B Testing

Organisations are increasingly spending more money on their online marketing campaigns. It is therefore essential to monitor and track these campaigns, and where possible optimise them in order to get the most out of them.

Should I use page tags, log files or a hybrid solution?

Page Tags vs. Log files

We frequently encounter these questions when implementing web analytics solutions on behalf of our customers. Therefore we would like to present some facts and offer our thoughts and suggestions on the matter. [Read more]

SCL's Web Analytics help AIRMILES results to soar!

Optimising their customer’s journey before they leave home!

AIRMILES operates in a highly competitive industry where its potential customers have an ever-growing number of loyalty schemes vying for their attention and countless promotions to encourage them to find the best deals online. Significantly for AIRMILES the last 4 years has seen a shift from the domination of telephone-based transactions to a situation now where online transactions account for nearly 50% of all bookings. [Read more]

Our new Web Analytics ROI Calculator

How quickly will your web analytics investment pay for itself?

Our Web Analytics Return On Investment (ROI) Calculator is designed to give you a rough idea of how quickly you can improve your website performance and gain a return on your web analytics investment.

The default settings for the ROI calculator uses example data and you therefore need to change the figures to reflect your business. [Read more]

SCL Exhibiting at Internet World 2007

01-03 May 2007, Earls Court, London (Stand W281)

Internet World is one of the biggest digital based exhibitions in the UK and is a great opportunity for any business interested in digital, looking to find out about the latest cutting edge technologies.

The three day event is free to attend and will see over 400 companies exhibiting on anything from Internet Marketing, Search Engine Marketing and Email Marketing to measuring the success of your online marketing campaigns through Web Analytics. [Read More]

SCL Exhibiting at the Online Marketing Show 2007

26-27 June 2007, Business Design Centre, London (Stand No. 20)

The Online Marketing Show is brought to you by NMA and Marketing Week, this is the only event in the UK to bring together experts and suppliers in every element of online marketing, all under one roof. [Read More]