Welcome to the 4th Quarter Edition of the SCL Web Analytics Newsletter

Since the last edition we have changed the format of our quarterly newsletter, which is now brought to you by email.

In the last few months we have launched our new brand extension of Scientific Computers, SCL Analytics and a new web analytics website, which can be found at www.sclanalytics.com (featured below).

This edition looks at the new release of Affinium NetInsight as well as some informative pieces on web analytics, including an article on using web analytics to optimise website navigation and minimise-drop-offs.

We hope you enjoy reading our Web Analytics Newsletter and find it interesting and informative. We welcome your comments and feedback (please email any feedback to info@scl.com).

Finally, I would like to take this opportunity to wish everyone a very merry Christmas and a happy new year!

Alan Hall
Managing Director, SCL Analytics

SCL Launches its New SCL Analytics Website

www.sclanalytics.com

The new website is focused solely on SCL's Web Analytics offerings, aimed at anyone interested in sourcing a powerful Web Analytics solution. It is designed to be informative and useful to a wide audience, including organisations who have an interest in maximising the value of their online investment. [Read more]

The new website can be found at www.sclanalytics.com

SCL Announces Enhanced Web Analytics Solution: Affinium NetInsight 7.1

The industry’s most user-friendly, intuitive graphical reporting and exploration capabilities

Scientific Computers Ltd, UK, Eire and Scandinavia distributor of Unica Affinium NetInsight, announces the latest version of its web analytics solution, Affinium NetInsight 7.1, from Unica® Corporation (Nasdaq: UNCA).

Innovative capabilities in Affinium NetInsight 7.1, including real time visual exploration capabilities and optional geographic location information, will enable online business marketers to optimise websites and Web 2.0 applications with broader, more comprehensive analysis of customer behaviour. [Read more]

You have a hosted website, how do you provision web analytics for your users?

Not a problem with SCL Analytics

Analysing the activity of your online customers can give you great insight into what is and isn't working online.

Investigating this valuable data further and actioning it effectively could give you the competitive advantage that your company is searching for. [Read more]

Increase your website conversion rates

Optimise your website navigation and minimise drop-offs

Driving relevant visitor traffic to your website is of paramount importance, however keeping them there is vital.

Optimising your website navigation, so that visitors can find what they are looking for quickly and easily, is key to satisfying your online visitors and will minimise your website drop-offs, resulting in increased conversions and revenue. [Read more]

Analysing Your Email Marketing...

Would you like to know who responded to your email marketing?

This may not be a particularly new issue but it is becoming increasingly relevant. With "11.5% of companies now diverting more than 15% of their budget to internet marketing alone" (Source, e-consultancy) there is the increasing need to be able to attribute sales to online marketing efforts. [Read more]

SCL and Unica team up with ABC Electronic to drive standards for website measurement

Members of the ABC Electronic Associate Subscriber Scheme

ABC ELECTRONIC announces that Scientific Computers, an internet marketing and web analytics services provider and Unica® Corporation, the leading global provider of Enterprise Marketing Management (EMM) software, have registered with them as Associate Subscribers and will be working with ABC ELECTRONIC to support industry-agreed standards through the services and solutions they offer. [Read more]

SCL Exhibiting at Technology For Marketing 2007

Stand D56, 6-7 February 2007 - Olympia, London

TFM is a great opportunity for any business interested in digital and marketing, looking to find out about the latest cutting edge technologies.

The two day event is free to attend and will see over 200 companies exhibiting on anything from Internet Marketing, Search Engine Marketing and Email Marketing to measuring the success of your online marketing campaigns through Web Analytics. [Read more]