Web Analytics Newsletter
In an age where customers are increasingly won and lost online it is essential for the digital marketing professionals of today to consider the importance of measuring, understanding and acting on Web Analytics data. Responding in an effective way to Web Analytics data could give your business the vital competitive advantage it is searching for.
This newsletter has been designed to inform you about whats new at SCL Analytics, as well as Web Analytics and internet marketing in general. a We hope you’ll find our Web Analytics Newsletter of interest and useful in helping you when considering how to utilise and act on your Web Analytics data.
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Past Web Analytics Newsletters
Q1 2008 Edition
In this edition we offer you free access to part 1 of the web gurus virtual panel discussion
recorded by Unica Corporation where brand, direct, online and cross-channel marketers can learn
how they can utilise web analytics.
In addition we present some useful tips on how you can increase your repeat business using repeat visitor analysis and we show you how we helped 2nd Byte provide a better vehicle for reporting for their automotive clients.
- Access Q1 2008 Web Analytics Newsletter here >> Q1 2008 HTML Version
Q4 2007 Edition
In this edition we offer you free access to the 12 Cool Things You Can Do With Affiniuim NetInsight document, which gives you a great insight into some of the advanced features and functionality available in our powerful web analytics solution.
In addition, we provide you with some useful information on how web analytics can help you to optimise your Pay-Per-Click advertising campaigns. Furthermore, you have the opportunity to read how we helped UNICEF UK fine tune their online fundraising.
- Access Q4 2007 Web Analytics Newsletter here >> Q4 2007 HTML Version
Q3 2007 Edition
In this edition we offer you free access to our latest white paper on measuring visitor engagement as well as another free one hour webcast on using web analytics to impress your Chief Marketing Officer.
We also provide for you some of our top tips for catching website visitors and also present an informative article on how to optimise link placement using quadrant analysis. In addition, you have the opportunity to read about the work we are doing with Landsbanki to help them gain an insight into it's customer's behaviour.
- Access Q3 2007 Web Analytics Newsletter here >> Q3 2007 HTML Version
Q2 2007 Edition
In this edition we offer you a free one hour webcast, which is a must for any marketer working into today's web 2.0 world. We also provide some advice on tracking events in flash applications, as well as an informative article on how to optimise your website content by analysing local search.
In addition, you have the opportunity to read how we recently helped one of our customers, Watlow, to drive more traffic to their websites.
- Access Q2 2007 Web Analytics Newsletter here >> Q2 2007 HTML Version
Q1 2007 Edition
In this edition we attempt to tackle the long standing debate surrounding page tags Vs. log files, looking to present you with some of the facts.
We also offer you a useful article on optimising your online marketing campaigns using A/B testing.
The back page introduces you to our new training course on SEO using Web Analytics. It also gives you a round up of
the Web
Analytics Wednesday evening we held in March, which was a huge success!
- Q1 2007 HTML Version - includes even more Web Analytics news than the pdf version is also available here.
Q4 2006 Edition
The front page feature introduces you to the lates edition of our web analytics solution, Unica Affinium NetInsight™ 7.1, designed for businesses who want to get the most out of their websites.The Q4 2006 Edition also provides an informative piece on Optimising your website navigation and minimising drop-offs, a must read for any business looking to increase conversion rates on their website. In addition to this, the back page includes an article on analysing e-mail marketing and a piece on SCL's recent ABC Electronic's associate subscriber membership.
Q4 2006 HTML
Version - includes even more Web Analytics news than the pdf version is also available here.
Q4 2006 Edition
Download: Summer Edition 2006.pdf 
The front page feature introduces you to the powerful Unica Affinium NetInsight™ 7.0 software, designed for businesses who want to
get the most out of their websites.
The Summer Edition also provides an informative piece on Search Engine Optimisation (SEO), a must read for any business looking to drive more traffic to their websites. In addition to this, the back page gives details of the one day Introduction to Web Analytics training course run by SCL.
