Spinning the web

Our top tips for catching customers

A website should provide an immediate, accessible route to information and allow customers and potential customers to interact with a company’s brand.

So, how do you keep your customers switched on? Here are some of our top tips:

• Your website needs to invite customers to engage with your brand. Blogs and forums provide a good way to get customers involved and coming back for more, but keep track of how well they are working for you.

• Keep your website fresh and up-to-date by regularly adding new content. This will appeal to your users and also help to boost your search engine ratings. Measure visits from your RSS feeds to determine which content is interesting to users.

• Use your website to sample customer behaviour and track the success of online or offline advertising campaigns through web analytics – this will give you a clearer picture of how visitors are interacting with your brand, and allow you to better reach your target audience.

• Whether you try to capture leads on a website, or offer the ability to purchase online, you need to measure and optimise the process. Taking out unnecessary or inefficient steps in the process can greatly improve the customer experience. Small changes can mean big gains!

• Above all don’t treat your website as a static entity. Once up and running it’s important not to neglect it, it’s one of the most important tools you have to reach out to new customers and engage your existing ones.

Visitor Engagement Score Whitepaper

If you found these tips useful, you may also be interested in our visitor engagement score whitepaper. Our visitor engagement score whitepaper tackles the hot topic of engagement, looking at how you can identify which of your website visitors are highly engaged with your website, allowing you to effectively target your marketing campaigns and messages accordingly.