SCL announces the release of SearchForce version 3.0

Includes enhancements that increase effectiveness of keyword ad spending

Updated web-hosted technology delivers an industry first – integration of placement targeting with conversion tracking and bid optimisation delivering the first end-to-end optimisation solution.

West Sussex, United Kingdom – October 2nd, 2008 – SCL Analytics, EMEA distributor of SearchForce today announced the latest release of SearchForce 3.0.

The centerpiece of the release is the ability to increase ROI by combining placement targeting, bid optimisation and conversion tracking. This industry first provides advertisers and agencies the ability to optimise bids on specific placements, based on quality of traffic and past history resulting in better performance and ROI. With term pricing increasing for quality traffic, SearchForce customers can now optimise the entire buying process with one effort and one dashboard.

Platform Advertising recently deployed SearchForce after a testing program demonstrated significant improvements to efficiency and performance.

“Our entire team is excited with this next-generation solution,” explained Pete Amerio, PPC Marketing Manager of PlattForm Advertising. “Every feature – from the new dashboard, enhanced portfolio views and optimisation, all add up to create a tool that delivers even better results to our clients at a lower cost.”

SearchForce customers spend millions of dollars per year on search marketing – and have noted performance improvements of up to 50% versus other solutions.

“Most of our clients understand the basics and are skilled search marketers, but when you consider all the data you have to analyse to manage and optimize millions of keywords, it’s clear that you either have to hire dozens of managers or rely on a sophisticated bidding and management algorithm to meet objectives,” according to Dhiren D’Souza, President of SearchForce.

“We make it possible for one person to manage even the most complex campaigns in as little as 30 minutes per day. That’s a smarter, more cost-effective, approach to search marketing that helps clients and agencies alike maintain their competitive edge,” he added.

SearchForce is fully integrated into the three major search engines, including Google, Yahoo!, and MSN. For more information, call SCL on +44 (0)1293 403636 or visit: www.sclanalytics.com/products/searchforce.

About SearchForce:

SearchForce provides a scalable web-based technology to effectively manage complex global paid search marketing campaigns across multiple search engines. Through sophisticated algorithms based on proven financial modeling techniques, SearchForce optimises bidding to maximize click-through traffic, conversion performance, and profits.

Media Contact:
Chris Clapham
SCL Analytics
+44 (0)1293 403636
info@scl.com