SCL Analytics Caters to Online Retailers with Enhanced Web Analytics Solution

Affinium® NetInsight™ 7.2 Offers Advanced Segmentation Capabilities and More Complete Customer Profiles for Cross-Channel Insight

West Sussex, UK - June 15th, 2007 – Web Analytics Consultants and Resellers, SCL Analytics today announced a new version of its Affinium® NetInsight™ Web Analytics solution from Unica® Corporation (Nasdaq: UNCA), that is tailored to meet the needs of e-marketers. Affinium NetInsight 7.2 delivers advanced segmentation capabilities that allow online retailers to perform in-depth analysis of customer behaviour and more easily visualise and analyse key performance indicators.

“Affinium NetInsight 7.2 improves marketers’ ability to measure and analyse online and offline behaviour beyond anything available on the market today,” said Steve O’Brien, vice president of marketing and sales for Unica’s Internet Marketing Solutions Group. “The new functionality makes it easier for e-marketers to analyse online retail activity by different segments of visitor population. Online marketers can create conversion funnel reports that are more meaningful than simple shopping cart checkout steps, including cross-channel behaviour metrics.”

With Affinium NetInsight 7.2, marketers can drill down beyond generic shopping cart abandonment to understand how specific market segments behave at any stage of the online and offline purchase process. For example, using Affinium NetInsight 7.2, an online marketer can compare not only the differences in behaviour between frequent visitors and first-time visitors, but also could segment the visitor population by what products they look at, how long they spend on the site, or any other metrics they desire. These advanced segmentation capabilities give marketers the tools they need to better tailor both their online and offline campaigns to fit customer needs.

Among the other improvements in Affinium NetInsight 7.2 is Unica’s new EasyTag™ technology. EasyTags provide site operators with a streamlined way to tag pages and collect data, without a huge upfront investment of time and resources and requiring very little or no ongoing maintenance. EasyTags reduce the time and effort required for retailers to track meaningful data about SKUs, promotions, and customers.

“In order to leverage the full capabilities of web analytics and gain real customer insight, it was essential that we were able to interrogate and generate reports from historical data. As all the data is available, Affinium NetInsight does not limit the questions that may be asked. We can easily drill down to any level of detail, and unanticipated ‘cross tab’ views are readily generated. Any solution that does not hold all the data accessibly online operates in a straightjacket of its own making!” commented Jukka Kamarainen, Technical Consultant, Architecture, AIRMILES.

Affinium NetInsight is a turnkey web analytics solution that may be purchased as software or as a hosted, on-demand solution. The on-demand solution is fully compatible with Unica’s on-premise solution, making it easy for organisations, as their needs change, to bring web analytics in house or switch to on-demand applications without loss of data or configuration customisation.

More information on Unica Affinium NetInsight is available here: Affinium® NetInsight™ Web Analytics solution

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Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes, maximise its effectiveness, provide greater flexibility, perform in-depth analysis, tailor campaigns, decrease expenses or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.