SCL Announces Enhanced Web Analytics Solution: Affinium NetInsight 7.1

Offers Real Time, Visual Exploration Analytical Capabilities - Helping Marketers Analyse and Measure the Web 2.0 Customer Experience

Crawley, West Sussex - December 6, 2006 - Scientific Computers Ltd, UK, Eire and Scandinavia distributor of Unica Affinium NetInsight, today announced the latest version of its web analytics solution, Affinium NetInsight 7.1, from Unica® Corporation (Nasdaq: UNCA). Innovative capabilities in Affinium NetInsight 7.1, including real time visual exploration capabilities and optional geographic location information, will enable online business marketers to optimise websites and Web 2.0 applications with broader, more comprehensive analysis of customer behaviour.

Unica's enhanced web analytics software offers the industry’s most user-friendly, intuitive graphical reporting and exploration capabilities. With Affinium NetInsight, marketers quickly access detailed insight and analysis of website visitors’ online activity and create custom reports with just the click of the mouse. The reporting allows companies to explore geographic, demographic and other relevant segmentation of customers to enable smarter decision making and marketing action. These visual exploration features provide a charted view of customers’ online activity across websites and even the most complex Web 2.0 Rich Internet Applications (RIAs).

“With the evolution of Web 2.0 and the more interactive, networked nature of the online customer experience, marketers are challenged with understanding their customers’ behaviours across various distributed channels on the internet,” said Akin Arikan, senior segment manager, Unica Corporation. “Measuring click-throughs to a company’s website is no longer a direct line and is insufficient for visitor-to-customer conversion metrics. Unica’s web analytics solution continues to provide companies with new capabilities for reporting, measuring and analysing customer data across the distributed internet channels, tying customer behaviours across otherwise disconnected visit sessions and times. Perhaps even more importantly, NetInsight’s unique open data warehouse and built-in connectivity means internet behaviour is tied to other channels for richer customer profiles and understanding.“

Affinium NetInsight is a turnkey web analytics solution that may be purchased as software or as a hosted on-demand solution. The on-demand solution is fully compatible with Unica’s on-premise solution, making it easy for organisations, as their needs change, to bring web analytics in house or switch to on-demand applications without loss of data or configuration customisation. In addition, NetInsight’s on-demand solution is the only on-demand solution available that offers users the ability to use page-tags, log-files or any combination of data collection.

Some of the capabilities of Affinium NetInsight 7.1 include:

1. Visual exploration of top click paths through websites and even complex Web 2.0 applications to help web analysts identify usability bottlenecks that cause visitors to abandon sites.
2. Ability to recreate any individual visitor’s click path through Web 2.0 RIAs. This helps web analysts optimise RIA usability by providing real life, complete use cases.
3. Visual, map-based, exploration of visitor segments from different worldwide geographic locations (down to the city or postal code level) via Drill-Anywhere™ and Trend-Anything™, enabling marketers to understand usage patterns by geographic, demographic, and psychographic segments.
4. An enhanced overlay user interface that invites web analysts to define and overlay heat maps for any visitor segment in an ad-hoc fashion for exploring the segment's behaviour.
5. An unprecedented richness of information about B-to-B site visitors that can be used to enrich and prioritise sales leads, improve lead follow-up and increase cross-sales opportunities. When coupled with Unica’s lead management solutions, marketers can automate intelligent processes for converting website visits to sales opportunities.
6. A small-to-medium business edition of Unica's flagship web analytics solution that introduces the industry's easiest to use “drag & drop” marketing user interface for companies that have less than enterprise-class web visitor or intranet volumes.

Affinium NetInsight 7.1 is available this month. Existing customers of Unica's web analytics solutions can take advantage of an automated upgrade from earlier versions. Available standalone or as part of Unica's Affinium Suite for Enterprise Marketing Management, Unica's web analytics solutions make it easier than comparable offerings for companies to turn insight into results - maximising the value of internet and cross-channel marketing investments and optimising the satisfaction of customers.

Ends

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.