SCL Analytics and Unica team up with ABCe to drive standards for website measurement

SCL Analytics, UK, Eire and Scandinavia distributor of Unica Affinium NetInsight and Unica® Corporation, the leading global provider of Enterprise Marketing Management (EMM) software, have registered as ABCe Associate Subscribers and will be working with ABC ELECTRONIC to support industry-agreed standards through the services and solutions they offer.

The ABC ELECTRONIC Associate Subscriber Scheme enables suppliers to the new media industry to demonstrate their support for the standards for identifying and measuring web traffic and ‘circulation’ figures, as set by The Joint Industry Committee for Web Standards in the UK and Ireland (www.jicwebs.org). The standards have been developed to ensure accountability and consistency in measurement practices across the industry.

Alan Hall, Managing Director at SCL Analytics comments:

"SCL are really pleased to be a part of the ABC ELECTRONIC Associate Subscriber Scheme. It will give ourselves and Unica the opportunity to demonstrate our firm commitment to the web analytics community, giving confidence to any organisation that requires accurate, credible and comparable statistics. We are looking forward to working with ABC ELECTRONIC in the near future, in order to successfully complete their independent audit process.”

Richard Foan, Managing Director of ABC ELECTRONIC comments:

“We are delighted to welcome SCL Analytics and Unica® Corporation as Associate Subscribers, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABC ELECTRONIC and JICWEBS.”

The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABC ELECTRONIC, to ensure everyone is working towards the same goals, so providing added value to ABC ELECTRONIC’s clients. Associate Subscribers can also participate in the ABC ELECTRONIC Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

About SCL Analytics

SCL Analytics are a UK, Eire and Scandinavia distributor for the flexible and comprehensive Unica Affinium NetInsight Web Analytics solutions.

SCL provide comprehensive solutions for on-line business professionals in marketing, sales and IT who require flexible and extensible Web Analytics and Web Monitoring solutions. Whether you are interested in analysing on-line marketing campaigns, streaming media, intranet usage or email campaigns, SCL’s solutions will scale with your needs. In addition our web testing services division can help you with ensuring the functionality and scalability of your website or intranet solution.

SCL’s consultants have a wealth of knowledge, experience and expertise in delivering web analytics, testing and monitoring solutions, designed to meet the complex and individual needs of their customers. They will work closely with you, understanding your business goals and helping you to get the full benefit of the powerful solutions they provide.

SCL is based in the UK with headquarters in Crawley, West Sussex. See www.sclanalytics.com for further information.

About Unica’s Affinium NetInsight

Affinium NetInsight is an innovative solution for web analytics, offering the industry’s most user-friendly, intuitive graphical reporting and exploration capabilities. With Affinium NetInsight, business users quickly access meaningful insight and analysis of web site visitors’ online activity. Available standalone or as part of Unica's Affinium Suite for Enterprise Marketing Management, Unica's web analytics solutions make it easier than comparable offerings for companies to turn insight into results -- maximizing the value of internet and cross-channel marketing investments and optimizing the satisfaction of customers.

About Unica

Unica® Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium® software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 500 companies worldwide benefit from Unica's EMM vision.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com.

About ABC ELECTRONIC

ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.