Free Web Analytics Wednesday evening

October 15th 2008, Registration from 5pm

Web Analytics Wednesday is the world's only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.

**Please Note - This event has now taken place, to view some pictures from the event please see: October 2008 London WAW Roundup

Event Details

Host: SCL Analytics (First round on us!)

Co-Sponsor: Coremetrics (Coremetrics has kindly agreed to fund a second round of drinks!)

When: Wednesday, 15th October 2008, Evening (Registration and networking from 5pm)

Where: Cumberland Hotel (near Marble Arch), Great Cumberland Place, Central London, W1H 7DL (Coremetrics have kindly agreed to provide us with a venue)

Google Map: www.sclanalytics.com/the-cumberland-hotel

WAW October 15th Agenda

Our October Web Analytics Wednesday will have an A/B and Multivariate testing theme to the evening with presentations from three perspectives (Vendor, Customer and Consultant).

Agenda at a glance:

5.00 - 6.00pm registration and networking

6.00 - 7.30pm presentations (details below)

7.30pm onwards drinks and networking

Guest Presenters: -

• 6.00 - 6.30pm - Mark Simpson (Managing Director, Maxymiser)
  

Topic: Conversion Management – How to Proactively Increase Conversion Rates

Synopsis: Conversion Management enables marketers to use analytics data to proactively increase conversion rates through optimising content. Maxymiser demonstrate how brands can now focus their efforts on the active management of onsite content to provide a continual improvement in performance. Including client examples of successes.

• 6.30 - 7.00pm - Ewald Hoppen (Web Analyst, Wehkamp.nl)

Topic: Multivariable testing at wehkamp.nl, the Dutch favourite online retailer

Synopsis: Ewald Hoppen from Wehkamp will explain why the online retailer embarked upon a multivariable testing strategy; why the organisation selected Interwoven Optimost; and what the benefits have been from testing www.wehkamp.nl. 

• 7.00 - 7.30pm - Eric T. Peterson (CEO of www.webanalyticsdemystified.com and founder of Web Analytics Wednesdays)

Who Should Attend?: This free networking evening is open to anyone interested in web analytics. Whether you are looking to source a web analytics solution, already have a solution or just want to know more about web analytics and what is it is all about then this event is for you.

How to Register

To register for this free event please submit your details using the form below:

(Please Note: following feedback, we plan to share a list of organisations and job titles of those registered to attend, with registered participants prior to the event. If you do not wish your information to be shared, then please tick the appropriate box on the form below).

WAW Delegate Testimonials:

"Great event to network." Anonymous

"Another great WAW session at The Calico Bar. Thanks to Amanda (Amanda Kahlow) for a stimulating presentation that certainly gave me food for thought." Anonymous

"Most companies only have one Web Analyst, so it's important that we get together sometimes to remind each other that we're not alone! WAW is the perfect platform for this." Nick Spencer, Touch Local Business Analyst

May 2008:

"Agreat networking venue and a chance to hear from leading commentators and vendors makes WAW an event not to be missed." Anonymous

"An unmissable evening that delivered everything I want from a WAW event."Anonymous

"A perfect opportunity to catch up with peers and quiz the most experienced minds in the industry. The best way to get some help for people in typically isolated roles" Dan O'Sullivan, Website and Database Analyst

March 2008:

“A thoroughly worthwhile event for any analyst who works for a company that is serious about the internet. And there's free beer.” Nick Spencer Business Analyst Touch Local Ltd

“A fantastic opportunity to network within the industry and always great to hear experts talk.” Liz Cullen, Retail Analyst, Pindar Graphics.

“I really enjoyed the evening, it was great to be able to speak informally with the speaker afterwards and I felt really positive afterwards.” Anonymous

“An excellent and insightful presentation from one of the pioneers and most respected web analytics professionals worldwide. Those attending came away with much food for thought as to where the industry may head in the next few years.” Robert Prior Managing Director Metrea Ltd, Sheffield

January 2008:

"A great way to meet and chew the fat with a wide selection of people in our industry in a relaxed atmosphere." Colin Cooper, Director, ISSEL

"Very worthwhile evening with a good spread of people with different experiences, ideas and views on the Industry." Anonymous

November 2007:

"As a beginner to the Web Analytics world, I found the WAW meeting informative and very useful. Its also interesting meeting experienced and not so experienced people in the industry as it opens the floor to many discussions." Meheraj Sultana, Senior Marketing Analyst - MRM Worldwide

"Great opportunity to meet likeminded web analysts and network. I try to always attend. Thanks SCL." Chico, Snr Marketing Analyst, - MRM Worlwide UK

September 2007:

"A good opportunity to catch up with others practitioners in the WA field and exchange ideas." Michael Feiner, Web Analytics Manager - RBS

July 2007:

May 2007:

"It is not easy to meet others working in the field of web analytics and London WAWs are a great opportunity to do so. The room is always full of enthusiasm and everyone is always helpful and willing to share their experience. Thoroughly recommended." Sally Kavanagh, Trainier - Atracks Ltd

"Web Analytics Wednesdays are the best way to meet fellow web analysts and are great fun too!" Chico - The Motley Fool UK

"WAW events provide a vital opportunity for different members of the community to exchange the war stories, advice and comments which can provide real insights into what's actually happening at ground level. You can learn more here than you ever will browsing vendor’s web sites." Tim Leighton-Boyce - Freelance Practioner

"This is something that people with any level of expertise should attend. You'll pick up great tips whether you're technical or in business." Anonymous

More Information on WAW Events

For more information on Web Analytics Wednesdays, please visit: www.webanalyticsdemystified.com/wednesday