Case Studies
Some of the Web Analytics success stories...
SCL Analytics have worked closely with some of the biggest organisations in the UK, Irland and Scandanavia, helping them to maximise the value of their online marketing. We have also sucessfully helped some smaller businesses to achieve a greater impact through their online channels.
Our consultants are involved through every step of the analytics proccess, helping our customers through the planning and implementation stages, right through to the training and on-going support stages. Thus ensuring that our clients get the most out of their web analytics and online marketing investment.
Examples of who SCL Analytics and Unica helped
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2nd Byte (Advertising/Marketing)
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UNICEF UK (Not for profit)
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AIRMILES (Travel)
- Watlow (Manufacturing)
- Cinergy (Energy)
- Fairchild Seminconductor (Semiconductors)
- FreshDirect (Food)
- Old Mutual plc (Finance)
Here are some of SCL Analytics' success stories...
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Industry: Advertising/Marketing
Overview: 2nd Byte, a wholly-owned subsidiary of the Trader Media Group which publishes over 70 weekly titles including Auto Trader, provides products and services to the automotive used car industry to help consumers locate their perfect used vehicle. The Challenge: The biggest issue for 2nd Byte was finding a reporting system that provided all of the right information internally in order to improve its products and services, but was able to package up the data in a way that was easy to digest and attractive for its clients, such as Land Rover and Jaguar. The Solution: Unica Affinium NetInsight [Read More - 2nd Byte Case Study.pdf] |
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Industry: Not for profit
Overview: UNICEF UK is one of 37 UNICEF National Committees based in industrialised countries. UNICEF National Committees raise funds for UNICEF’s worldwide emergency and development work. In 2005, UNICEF UK raised £50.4 million for UNICEF’s work with children worldwide. The Challenge: UNICEF UK wanted to ensure that its website content and structure were fully optimised to encourage more online donations, as well as increased supporter involvement through campaigning activity. Traditionally, the charity had relatively limited insight into the performance of its website and the effectiveness of its online fundraising appeals and campaigning activity. The Solution: Unica Affinium NetInsight [Read More - UNICEF Case Study.pdf] |
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Industry: Travel Overview: AIRMILES is the UK’s most popular travel loyalty scheme. Founded in 1988 Airmiles is also the UK’s longest running loyalty programme and currently has an impressive 8 million collectors. It is best described as a ‘frequent buyer programme’ as Airmiles are collected on everyday spending as opposed to flying frequently. The Challenge: Airmiles operates in a highly competitive industry where its potential customers have an ever-growing number of loyalty schemes vying for their attention and countless promotions to encourage them to find the best deals online… The navigation paths and customer experience here needed to be easy and intuitive to encourage repeat visits and ultimately bookings. The Solution: Unica Affinium NetInsight [Read More - AIRMILES Case Study.pdf] |
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Industry: Manufacturing Overview: Watlow is a world leader in the design and production of heaters, sensors and controllers. With a strong market presence in life science, aerospace, food and semi-conductor sectors, Watlow is constantly innovating its product lines and increasingly turning to web-based solutions to drive its sales and marketing efforts. The Challenge: Having pioneered the manufacturing industry’s use of electricity as a source of heating energy, Watlow is now acknowledged as the world leader in the design and manufacture of heating elements, controllers and thermal process equipment. However, the company is well aware that reputation and product range count for nothing when it comes to having a presence on the web. In the virtual world of business, even the smallest competitor with inferior products can still gain competitive advantage if it can achieve a higher ranking in the search engines. The Solution: Unica NetTracker [Read More - Watlow Case Study.pdf] |
Unica Web Analytics Success Stories from the USA...
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Industry: Energy
Overview: Cinergy Corporation is one of the leading divesified energy companies in the U.S. Cinergy identified a need for multiple service channels and as a result made a substantial investment in Online Services. The Challenge: The problem was that while Cinergy already owned a very expensive analytics solution thaty should have been able to provide online behaviour information, it found this solution too complicated to use and very expensive to maintain. The Solution: Unica NetTracker
[Read
More - Cinergy Case Study USA 0306.pdf]
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Industry: Semiconductors Overview: Fairchild Semiconductor International is one of the largest and most well known independant semiconductor companies focused soley on high performance multi-market products. The Challenge: A number of challenges presented themselves surrounding Fairchild Semiconductor International's online presence. They required a solution that could analyse the success of individual ad campaigns, analyse visitor patterns to help with customer retention and conversion and analyse the site performance to name a few. The Solution: Unica NetTracker [Read More - Fairchild Case Study USA 0406.pdf] |
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Industry: Food Overview: FreshDirect is an online fresh food and grocery company providing online food delivery service to thousands of customers in New York City. FreshDirect's website features over 5,000 products in over a thousand categories. The Challenge: FreshDirect needed a web analytics solution which would help them get a handle on what would otherwise bo out of control. They required a solution that could identifiy the product categories, site architecture, marketing campaigns and product promotions that were working best, not working at all, or could be producing greater ROI. The Solution: Unica NetTracker [Read More - FreshDirect Case Study USA 0306.pdf] |
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Industry: Finance Overview: Old Mutual plc is an international financial services group whose activities focus on asset gathering and management in three key territories: South Africa, the United States, and the United Kingdom. The Challenge: Old Mutual needed to replace an old web analytics solution that was no longer meeting their needs. It needed a solution with more sophisticated analysis, including the ability to reach all of the website traffic data available from their website visitors and the ability to do unlimited custom reporting. The Solution: Unica NetTracker |
