SearchForce PPC Bid Management

The Features

Comparing PPC management software can be a bit tricky. Feature lists for most vendors seem to be a big secret. We have nothing to hide. We've got the features you need, and we're adding more all the time.

General Features

• Web hosted Software as a Service (SaaS)
• High availability architecture
• Scalable
  
• Internationally localized (local language, currency and time zone)
• Deploy within an hour
• Rapid feature development

Campaign Management

• Intuitive campaign management across search engines
• Self-service data management tools
• High data accuracy
• Built-in keyword generation
• Universal format bulk edit sheet
• Easy to use day parting across search engines

Flexible Portfolio Framework

• Create portfolios of keywords at search engine, campaign or ad group level
• Quickly filter keywords by performance, match type, status or keyword term
• Apply mass manual actions to a portfolio of keywords

Bid Management & Optimisation

• Flexible and transparent portfolio & rule-based optimization
• Strategies include – cost per acquisition, cost per lead, cost per sign-up, cost per transaction, cost per page view, return on ad spend & traffic strategies
• Respond to seasonality in the search market space
• Control your spend
• Control the aggressiveness & frequency of bid updates
• Automated actions on poorly performing keywords
• Portfolio charts and graphs let you identify trends and monitor performance relative to your goal

Conversion Tracking

• Multiple conversion tracking options to suit your needs (JavaScript, session & re-direction tracking)
• Track conversions across multiple search engines
• Use a conversion contributor to track all keywords or ads that contribute to a conversion
• Track multiple conversion events on the same website
• Track revenue associated with a conversion
• Specify the tracking window by configuring the cookie expiration time
• Conversion tracking testing lets you verify your set up works correctly
• Detailed conversion tracking reports available in real time

Reporting Intelligence

• Customizable reports across search engines
• Charts and graphics
• Ability to create reporting templates
• Schedule and email reports
• Support for multiple SearchForce accounts
• User management and privileges
• White labeling

Third Party Integration

• Data import, Import conversion or revenue data from a third party into SearchForce and auto-merge with spend data from the major search engines
• Data export