Sample Unica NetTracker Reports
Whether you are an e-Commerce-focused business or a business that simply uses the Web as another communications channel, Web applications are becoming more central to your business operations. It is essential to model, understand, integrate and utilise your Web information effectively. Valuable insights into customer behavior, buying patterns, product interests, content quality, ad success, customer base turnover, site performance and business activity are captured in your Web site visitors' clickstreams. Our Web site traffic analysis solutions provide you with actionable analysis to streamline your online channel and strengthen your customer relationships.
The Web analytics solutions provide detailed online visitor clickstream analysis and Web site traffic analysis including:
Visitor Analysis
Use Web Analytics to:
- Identify where visitors are abandoning their visit to your Web site and why
- Understand the behavior of loyal visitors / users and how to increase the number of loyal users that you have
- Analyse the behavior that leads to conversion (for example, a purchase or other action) on your Web site
- Quantify the churn rate of your visitors: how many are new, repeat and unique visitors
- View customer data (name, phone, address, e-mail, etc.) directly within NetTracker reports along with their clickstream behaviour
- Segment visitors by behavior, buying patterns, profitability, demographics, etc.
- Identify your most profitable customer segments
- Understand user / consumer experiences on your Web site
Content analysis
Use Web Analytics to:
- Evaluate your product mix based on the popularity of products on your Web site
- Identify customer needs for online content and content areas that consumers find most valuable
- Analyse dynamically generated and shopping cart content - which products are most frequently viewed online, which content is most quickly abandoned, etc.
- Understand how visitors use your Web site
- Analyse the churn rate of your visitor base so that you can intelligently revive your content for your loyal repeat visitors
- Eliminate under-utilised content
- View product names (instead of SKUs or product codes) in your NetTracker reports for products that are served by application servers (e.g., Vignette and Broadvision) to visitors shopping in your online catalog
- Incorporate visitor feedback into Web site modifications
- Measure site "stickiness" and usability
Marketing analysis
Use Web Analytics to:
- Make marketing budget allocation decisions
- Eliminate ineffective ads
- Identify search engines and keywords frequently used to find your site in order to make ad purchasing decisions and increase search engine optimisation
- Analyse who refers your most valuable visitors (those who make a purchase or perform another act of conversion)
- Ensure your Web site is being indexed by search engines
- Analyse the visit duration and conversion rates of visitors referred by specific ads to determine if your messaging is working
- Analyse which activities - banner ads, links, e-mail promotions, search engine optimisation - have the greatest visitor acquisition rate
- Track each banner ad across placements to analyse which attract the most customers and from which sites
Online commerce analysis
Use Web Analytics to:
- Analyse traffic patterns to merchandise on the site and learn to lead visitors to products
- Understand visitor-to-purchaser frequency - how often visitors return to your site before they purchase
- Compare the paths of visitors who purchase online to those who purchase offline
- Identify visitors who viewed products but did not buy online; create a call list with the products they viewed for a targeted sales campaign
- Analyse revenue from your online catalogs
Technical analysis
Use Web Analytics to:
- Track broken links and unfulfilled page requests
- Ensure your site is optimised for viewing with the browsers and platforms owned by the highest percentage of your users
- Identify slow page delivery and avoid aborted requests
- Track server performance during different time frames, view performance at peak times and make capacity preparations for Web site expansion
- View diagnostic information about the activity on each individual server in a load-balanced server environment
Traffic analysis
Use Web Analytics to:
- Analyse visits by date in order to analyse ad campaign results on ad release dates and the life cycle of ad campaigns by the visitor acquisition rate on the following dates
- Track page views to determine if Web site changes increase the amount of content viewed during visits
- Analyse visits by day of the week or time to determine trends in site usage and identify slow or peak times
- Assess bandwidth used, keep up to date with bandwidth needs and plan for growth as bandwidth needs increase, ensuring that visitors can always access the site and that your traffic doesn’t outstrip capacity
