Highlighted Features
Web Analytics Designed the Way Marketers Think
See some of the unique capabilities that have made Unica’s Affinium NetInsight web
analytics solution one of the most popular on the market over the past ten years.
Business Intelligence Integration (pdf
5.2MB)
Intranet Portal Analysis (pdf 1.0MB)
Marketing by Geographic Area (pdf 1.6MB)
Unica Empowers Web Marketers to:
Visualise and Communicate Key Metrics with Success
Overlay user interface pinpoints behaviour by visitor segment in context with your web
page
User configurable dashboards allow marketers to view key trends at a glance
Configurable key performance indicators express results in the language of your
business
Drag & Drop, Drill Anywhere™, Trend Anything™
Drag & drop interface makes interrogating web reports easier than ever for gaining
insight
Drill anywhere and trend anything provide the right amount of detail and context
whenever needed
Integrate Web Data with Other Customer Information and Marketing Solutions
Industry leading, open architecture can integrate any external data into web analytics,
for example registered user data
Turn-key business intelligence integrations embed web analytics into the rest of your
customer intelligence
Open APIs enable integration with any other internet marketing solution
Complete Data Collection for Web 2.0
Flexible data collection via page tags, log files, or a unique hybrid of both providing
more complete insight
Robot and Spider reports identify non-human visits which are only included in specific
reports ensuring visitor counts on other reports remain valid
Optimise Internet and Cross-Channel Marketing Programs
Analyse online campaigns including media buys, email, and search engine marketing
Analyse offline campaigns including direct mail, catalogue, and call centre activities
Unique capabilities for analysing the response to campaigns across channels
Utilize Robust, Easy-to-Use Functionality
Scalability to support web sites with a few page views per day or hundreds of millions
User-friendly, role based interface for report delivery and receipt
Intuitive query wizards allowing even casual users to get pinpointed answers
Many more capabilities
