Affinium NetInsight Benefits

Instant Insight into Key Performance Indicators

Affinium NetInsight leads the industry when it comes to providing marketers with deeper and more intuitive insights into their web visitors’ behaviour. Dashboards and key performance metrics are not only robust unto themselves, but also alive with interactivity empowering even the most impatient marketers to answer their unique questions instantly. With drill anywhere and trend anything capabilities, key performance metrics may be explored to unlimited depth and detail to get to the heart of the matter. Affinium NetInsight’s next generation drag and drop user interface and underlying data warehouse enable quick and easy answers with simply a few clicks. No longer is there a need to rely on an IT department or service provider to create new reports. Affinium NetInsight provides the instant insight marketers require to take action.

Flexible

Affinium NetInsight is the most flexible web analytics solution available offering options suitable for any organisation. For example, data may be collected via log files, page tags, or a combination of both. Unique to Affinium NetInsight, these options are available regardless of whether you choose to use the solution on demand or on premise. Leading enterprises rely on Affinium NetInsight’s flexibility to grow their web analytics practice along with their ever changing needs.

Open

Affinium NetInsight sports a unique, open architecture making it as easy as possible to integrate web analytics with other customer data across the enterprise. For example, externally stored information on registered users can be integrated into web analytics reports for a more meaningful view. Conversely, web analytics data can be accessed in an open fashion from Affinium NetInsight’s data warehouse. For example, turn-key business intelligence integrations are available. Affinium NetInsight offers the openness required for aligning web analytics with the rest of the business.

Turn Insight into Action

Affinium NetInsight enables enterprises to establish more effective web analytics practices than with any other offering on the market. When used in conjunction with other internet marketing or CRM solutions, you can turn insight into immediate action. Such as a follow up email to an individual that abandoned a shopping cart, or a real-time call to an individual inquiring about a new product, thus furthering your cross-channel marketing success.