Datasherpa Omni Optional Modules
Clickstream Datasherpa Optional Modules Definition
a. Automatic Form Field Data Collection
Completely automatic, non-tagging capture of form field values as present in
purchase baskets, registration forms, application forms etc.
- text values
- product codes
- dates
- currencies
- telephone numbers, etc.
b. External Submission Module, Third Party Payment Module
Permits collection of form data where the form is served from one's own web site but
the data are sent on to a 3rd party (e.g. Worldpay) for credit checks or other.
c. Automated Tracking of Click-throughs on Links to External Sites
d. Automated Tracking of Click-throughs on Banner Advertisements
2. Behaviour and Usability Modules
a. Form-Analysis Data Module (analysis of in-form behaviour)
Accepts data from any online form and allows the inclusion of sub-form level
information (values and time for each field, time to enter value). Form field analysis for any
ecommerce activities such as product purchase, user registration, customer feedback, shopping
basket addition, etc.
The following information is given for the designated form:
- Blur/Focus times on each instrumented form element;
- Field values on each instrumented form element, both within the form and the value sent to the server
- A form abandonment event
b. User Environment Module (connection type, browser height and width, color, Netscape plug-ins, screen resolution, cookies supported , javascript enabled, etc.)
3. Web site Performance Modules
a. Download Times
Measures the actual time from a page starting to load to the completion of the load.
b. Page Name and Query String Transformation Management
Sometimes it is essential to remove query string elements from unique pages that
should not be unique e.g. a userid or cache buster. There are two sources for query strings which
often need to be treated differently:
- Website being logged
- External referring websites
c. Page Renaming with HTML Tags or Clickstream Tags
Using the contents of the title bar of a web page as a supplement to, or a replacement for the
URL. Because often the URL is not easily readable but work has been put into providing a
meaningful title for the page. This allows that work to be re-used without the need to change any
pages at all. Use html tags or titles.
d. Fully Configurable Query Strings
The ability to parse query strings to decide which bits are kept as part of the URL and which
bits are discarded as meaningless.
4. Outputs and Formats Modules
a. The Output Configuration Library (existing data feed formats for
different web analytics software suites)
Pre-prepared formats include: .csv
single file, Apache logfiles, IIS logfiles, NCSA ELF (Most common Web Analytics format;
Datasherpa also includes cached pages in the extended version without changes to the load
procedures),
b. ABCE Column Format (Multiple CSVs)
c. Fully Flexible Data Formatting Output Module
Permits data delivery to any tool whether web analytics, business intelligence,
warehousing solutions etc.
