You have a hosted website, how do you provision web analytics for your users?

Not a problem with SCL Analytics

Analysing the activity of your online customers can give you great insight into what is and isn't working online.

Investigating this valuable data further and actioning it effectively could give you the competitive advantage that your company is searching for.

...But what do you do when you don't have access to your server logs?

SCL Analytics professional web analytics services team provides a solution to tackling this problem, with the help of page tagging. Using page tags, we can effectively put a homing beacon on each web page, which in turn sends a signal back to a web server that you can access the server logs for. This way you can unlock the powerful potential of Affinium NetInsight, our flexible web analytics solution, without being constrained by your hosted website.

Some key advantages of page tags include:

• Improved accuracy when capturing information, even when the page is cached (for example 'back' button activity)
• Facilitates the capture of on-page events, shopping-basket actions and partial form completion
• Capability to augment the 'standard' information with site-specific information, such as product characteristics or customer demographics
• Ability to easily track where visitors precisely exited your website, by tagging the individual links on each web page

Page tagging also allows you unique access to capture client side data such as screen resolution, screen colour depth and the java version they are running. This gives you the opportunity to ensure that your website is functional and operational for all of your users.

Combination of both

Nevertheless, the ability to unlock the full potential of your web analytics data comes from using a combination of page tags and server log files. The page tags will give you some of the unique benefits highlighted above, however the server log files will give you a lot of additional benefits.

Server log files will allow you to collect all available data including visits from search engine spiders and robots as well as data on rss readers, telling you how many people are downloading your rss feeds.

Using server log files will also give you complete control over your web analytics data. This is because the data sits on your own web server, giving you 24 hour access and preventing others from accessing it, providing your server is locked down correctly. (see "Is your web analytics solution secure?")

About Affinium NetInsight

Affinium NetInsight leads the industry when it comes to providing marketers with deeper and more intuitive insights into their web visitors’ behaviour. With drill anywhere and trend anything capabilities, key performance metrics may be explored to unlimited depth and detail to get to the heart of the matter.

Affinium NetInsight’s next generation drag-and-drop user interface and underlying data warehouse enable quick and easy answers with simply a few clicks. No longer is there a need to rely on an IT department or service provider to create new reports. Affinium NetInsight provides the instant insight marketers require to take action.

More Information

If you would like some more information on the powerful web analytics products and services we provide, please look around the SCL Analytics web analytics website or call us on 01293 403636.

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