Do You Track Your RSS Feeds Effectively?

RSS or Really Simple Syndication feeds are fast becoming a popular method of delivering your website content to business customers and prospects. The advantage of using RSS feeds in addition to your standard 'Latest News' site content is that your website visitors can subscribe to the feed as they would a newsletter, but there is no need for them to hand over any information like email address in return.

However, this lack of user identifiable information can often present a problem to most web analytics packages, when it comes to tracking the effectiveness of your RSS feed. Many marketers who are using RSS feeds would love to know how many subscribers they have to their feeds but few analytics vendors can provide an accurate measurement of this data, along with usage statistics.

Combine the latest in RSS tracking technology and implementation skills of our analytics consultants with the enterprise class Affinium NetInsight and you gain a highly accurate and effective RSS marketing channel. This channel can be used as effectively, if not more so than your email newsletters to track visitor behaviour and trends to enable a multi-channel marketing strategy.

The example report below shows the number of RSS subscribers who accessed the RSS feed during the time period and which country they came from. This is a snapshot of one of the metrics that is available with our RSS tracking implementation. Further metrics can demonstrate readership rates of RSS articles and various RSS engagement metrics.

If you would like more information on our how SCL Analytics can help you get the most out of your RSS feeds and web analytics then call us on 01293 403636 or email us at info@scl.com