Cross Sell Analysis Marketing
The objective of cross sell analysis is to identify opportunities where you can sell associated products whilst a website visitor is in the process of purchasing a product. However, what products should be shown as associated products?
Obvious related products can be used, for instance products in the same category however if you want to find products that people buy together that aren't necessarily associated you can use our cross sell opportunity summary.
Our cross sell opportunity summary is populated using your standard web analytics data and can be integrated in to your internal systems to give true business contextualisation.
The report below shows an example of our cross sell opportunity summary based on e-commerce website that sells groceries. We can see that there is a clear correlation between Vegetable and Fruit and so these sections within the website should be interlinked directly if they are not already.
Further Reading
Increase Repeat Business Using Cross-Sell and Up-Sell Analysis
